Home Marketing research Measure Protocol named finalist for 2021 Market Research Society Operations Awards

Measure Protocol named finalist for 2021 Market Research Society Operations Awards


Consumer-Centric Data Technology Company Shortlisted for Best Data Collection – Online as Part of the Annual Insight Industry Awards Program

We know the new consumer landscape requires new ways to access important data, and that’s exactly what Measure Protocol does.

– Owen Hanks, CEO, Measurement Protocol

LONDON, UK, July 23, 2021 /EINPresswire.com/ – Measure Protocol, the award-winning, ethical marketplace for people-based data, was named today a finalist for the Market Research Society’s Operations Award in the category ” Best Data Collection – Online Category. Measure’s on-demand behavioral data collection technology, Retro, was shortlisted for the award because of its ability to collect and process individuals’ raw data and transform it into valuable behavioral information.

“We know the new consumer landscape requires new ways to access important data, and Retro is doing just that,” said Owen Hanks, CEO of Measure Protocol. “We have built an environment that favors trust and transparency, and puts the consumer first, which encourages sharing. This way, we are able to access in-app data that was previously difficult, if not impossible, to obtain. To be recognized by such a prestigious program is an honor for our entire team.

Since 2014, the MRS Operations Awards (or “Oppies”) aim to reward operational professionals who are essential to the proper functioning of the market research sector. This year, the program celebrates the change, resilience and survival that resulted from the Covid-19 pandemic, featuring companies that have adapted to work in an ever-changing environment.

The Data Collection category in which Measure Protocol was a finalist seeks to recognize excellence in collecting data that has yielded outstanding results for the research process. Retro is a great example of this, as it delivers rich behavioral insights from a growing list of apps supported on iOS and Android devices through the company’s storefront. Most of this data was previously inaccessible.

Retro can efficiently transform device-based video, image and raw data formats into structured information using proprietary and patent pending technology. The solution enables organizations to leverage the trust-based Measure community to bring meaningful behavioral data to market.

About the measurement protocol
Created to help consumers take ownership of their data and provide brands and marketers with access to new forms of consumer data, Measure was founded in 2018 by a group of media technology veterans, advertising and market research. Measure is a consumer-centric data technology company that facilitates a marketplace for authorized personal data where individuals take control of their data and monetize it directly with brands, advertisers and researchers. Consumers deliver data by performing engaging data generation tasks within the company’s MSR application and proprietary Retro data collection technology.

Founded on principles of data sovereignty, privacy, transparency and fair compensation, Measure provides an ecosystem that addresses the challenges facing the market research, advertising and AI industries. Measure Protocol won the 2019 ASC / MRS Award for Best Technological Innovation, the 2020 Research and Marketing Research Excellence Award for Technology Impact, powered by Quirks, and is an alumnus of the Creative Destruction Blockchain Program. Lab. www.mesureprotocole.com @mesureprotocole


Paul Neto
Measurement protocol
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