#Ask4Humboldt–HCGA to launch localized collective marketing strategy

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Humboldt County, California. The Humboldt County Growers Alliance (HCGA) announces a campaign – #Ask4Humboldt – to collectively market Humboldt-branded cannabis and innovative product lines in the region.

Ask for Humboldt is a consumer education campaign designed to bring immediate attention to the benefits of supporting Humboldt’s cannabis industry from an economic, environmental and health perspective through a series of event and partnerships between participating local retailers and producers. The first phase of the campaign will run from Memorial Day through harvest season.

The campaign aims to boost legal pot sales, support the local economy and take advantage of summer events and increased tourism. By focusing on events, social media and partnerships, the campaign will lay the groundwork to educate potential local consumers about Humboldt cannabis products and put faces to the local industry.

Ask For Humboldt will have an information booth at the Mateel Summer Arts and Music Festival on June 18-19. The booth will feature a wide variety of Humboldt cannabis brands to show the breadth of product lines, innovation and craftsmanship our community creates for everyone.

Campaign displays are also planned for Humboldt Made’s Eureka Friday Night Markets in July, August and September, with cannabis operators from across Humboldt County taking the stage to share their knowledge and experience with attendees. interested.

The Ask For Humboldt campaign will support the development of direct-to-farmer events, such as the recently held Westside Live Market. Other events may include press tours and budtender education days. Finally, to support wholesale producers of Humboldt, HCGA will continue to partner with manufacturers and urban retailers, including stock operators, to increase Humboldt’s direct supply to the Bay Area, South from California and elsewhere.

In conjunction with the launch of the Ask For Humboldt campaign, on May 13, the five HCGA Boards of Directors approved the creation of an elected Humboldt County Cannabis Marketing Committee to guide collective marketing efforts for Humboldt Cannabis. in the future.

Research on successful craft production regions such as Napa, Bordeaux, Colombia and Kona shows that the cornerstone of successful long-term collective marketing strategies rests on democratic control by the industry itself. Therefore, the HCGA Marketing Committee will consist of six elected growers, two elected manufacturers, two elected distributors and two elected retailers. All operators elected to the marketing committee must be local businesses. The role of the committee is to help establish strategic plans, prioritize financial resources, approve contracts and make decisions based on what is best for the industry in 2023 and beyond. .

The Humboldt County Growers Alliance is the trade association representing the cannabis industry in Humboldt County. Founded in 2017, for the industry, by the industry, HCGA has demonstrated its commitment to transparent and democratic process, financial accountability, professionalism and efficiency. Best known for its strong government affairs program, HCGA leverages its existing public relations and market development program to implement the Ask For Humboldt campaign. HCGA is governed by President Kaylie Saxon of Forbidden Fruit Farms, Stacia Eliason of Bear Humboldt, David Dickinson of Woody Ridge Farm, Dylan Mattole of Mattole Valley Sungrown and Lucas Sanders of Terp Mansion.

For more information, visit: https://hcga.co/collective marketing/ to review the marketing committee documents and the nomination form.

Website: Ask4Humboldt.com

Instagram: @ask4humboldt

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